International Visitors

Retail Business Technology Expo and Cards & Payments Solutions – Europe’s fastest growing retail show

Retail Business Technology Expo and Cards & Payments Solutions 2013 attracted over 6,150 visitors, attendees, including hundreds of visitors from overseas, particularly Europe and the USA. The 2013 event will attract even more international visitors, due to a number of continued initiatives which will attract an even greater number of European attendees.

The campaign to attract European retailers and those from further afield is comprehensive and includes:

EUROPEAN HOSTED BUYER PROGRAMME

The European Hosted Buyer programme alone will deliver 80 senior decision makers from Mainland Europe’s top 150 retailers and provide them with a dedicated programme to not only visit the expo but also to give them the opportunity to catch up with the latest retail highlights in London. The programme offers these specially selected delegates free flights and accommodation, a fully structured agenda and personally tailored schedule for the three business days, plus the opportunity to take advantage of a partner package. This offers delegates the chance not just to visit Retail Business Technology Expo and network with their peers, but also to see first-hand the latest developments in London’s innovative and dynamic retail scene. CLICK FOR FULL DETAILS

EUROPEAN MARKETING PROGRAMME

In addition to Retail Business Technology Expo’s core marketing & PR team, a European marketing specialist is fully focused on engaging with key European titles to ensure maximum publicity for the event. This will be backed up with extensive marketing activity including:

Dedicated European media partners, including:
      o Data Collection
      o International Supermarket News
      o Pos Manager
      o Retail Trends
Specific translated landing pages on the website
International Visit London Programme plus Headquarters hotel set up with discounted rates to help attract visitors coming from Europe
Dedicated and extensive European database of decision makers across key job functions from top retailers, vendors and influencers throughout Europe
Selection of key retailers invited on the VIP programme (in addition to the hosted buyers)
Dedicated European email campaign highlighting key attractions at the event to European retailers
Direct Mailing of tickets to European database
PR campaign to all European and International media

SEMINARS

At least 20% of the seminars will be international, featuring leading retail operators from Mainland Europe, the USA and elsewhere outside the UK - the seminar content is crucial to attracting European visitors – their issues and challenges differ significantly from UK retailers, for example, getting product to stores across different countries, cross border trade and payments.