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HOW FEEL GOOD GIVING IMPROVES CUSTOMER EXPERIENCE IN RETAIL

When & Where

14:00 - 14:30, Tuesday 9th May 2017
Payments Theatre in partnership with Barclaycard

Theme

Payments Theatre

Speakers

Dominic Jordan , Paul Seaman

Level

- When considering the customer experience, trust and faith are powerful emotions. When customers perceive a company as trustworthy, they buy their goods or services. According to psychologists, what people remember about a customer experience is determined by the intensity of emotions created in specific moments—not the overall experience.
- The Pennies experience of ‘feel-good giving’ – which occurs at the point of purchase – can be a powerful trigger of ‘unselfish’ intensity which leaves the customer with an emotional feeling that can warm them further to the brand.
- Short session will also touch upon how retailers offer customers’ choices for charity giving