Marketing

  • The RBTE marketing campaign is designed and managed by professional marketers to ensure that all decision makers and influencers within every significant retail or hospitality organisation are engaged with.

    Activity includes:

    • A regularly updated and heavily promoted website
    • Year-round promotion through www.essentialretail.com
    • Specifically targeted email campaigns
    • Extensive advertising in all the key trade press
    • Field marketing at key industry events through partners and associations
    • Regular newsletters to key buyers and decision makers
    • Telemarketing promotion to key individuals
    • PR campaign targeting print and online media
    • Extensive social media marketing
  • Pre-event

    We will be with you every step of the way to support you throughout your exhibiting journey. We can help you with:

    • Getting your booth ready, guide to ordering additional furniture, graphics etc
    • Understanding who you want to meet at the event and recommending the best way forward
    • Explaining the free marketing tools available to you
    • Introducing you to our PR company who will work with you
    • Assisting you in using our handy matchmaking tool that enables you to pre-arrange meetings with registered visitors & delegates

     

    At the event

    We will be there to make you feel at home and help you get ready for business. We can help you with:

    • Ensuring that your booth is set up and being on-hand to ensure you have everything you need
    • Providing orientation of the event, letting you know when & where the important things are such as conferences, food outlets, networking activities etc
    • Ensuring you have everything you need for success and answer any questions you may have

    Post-event

    Once the event is over, we don’t forget you! We will be in touch to:
    • Get your feedback on your exhibiting experience
    • Check whether the event and our service met with your expectations
    • See how we could make improvements for the following edition
    • Answer any questions you may have.

    We look forward to sharing in your success at RBTE 2018!

    See our Exhibiting Tips Library

    • RBTE was amazing, the traffic was great. There were actually lines to get to the presentations!

      • Guy Yehaiv, CEO
      • Protect
    • It’s the primary retail event in the UK. We want to be seen to be here. 6 Months into launching the brand in the UK, it’s really important for us to be seen here. We wouldn’t be seen anyway where else other than here.

      • Richard Willis, VP Solutions Management
      • Aptos
    • This show has really developed with all the current discussion topics and the new theatre discussions are just spot on; the payments theatre in particular. Among many of my partners we’ve got new payments, again going back to the mobile POS technology this area is developing faster than you can imagine and RBTE is telling our customers all about it.

      • Annette Tarlton, Managing Director
      • Star Micronics
  • Interested in exhibiting?

    If you’d like to join us at RBTE 2018 to showcase your products and services, let us know.

    Join us in 2018

    Who visits?

    Would you like more information about who attends the show and how you can make the show work for you?

    Who visits

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