The Marketing

The RBTE marketing campaign is designed and managed by professional marketers to ensure that all decision makers and influencers within every significant retail or hospitality organisation are engaged with. Targeted marketing on and off line attracts visitors to the range of attractions and solutions on offer.

Activity includes:

  • A regularly updated and heavily promoted website
  • All year promotion through www.essentialretail.com – a major new news resource
  • Specifically targeted email campaigns
  • Extensive advertising and inserts in all the key trade press
  • Banner advertising and online marketing on key industry trade press
  • Field marketing at key industry events through partners and associations
  • Distribution of visitor invitations
  • Newsletters
  • Full direct mail campaign
  • PR targeting international print and broadcast media
  • Regular newsletters to key buyers and decision makers
  • Telemarketing promotion to key individuals
  • PR campaign targeting trade, regional and national print and online media
  • Extensive social media marketing

The Industry Database

Fundamental to the marketing, our database ensures that the right people are invited and aware of what is relevant to them at the event. A comprehensive database has been built and is constantly updated with the most up to date contact details for all the decision makers in retail.

European Marketing Campaign

A dedicated European marketing campaign will be targeting visitors from all the key European countries.

All suppliers booked into RBTE can take advantage of a range of marketing activities to support their presence at the event:

Pre-event

  • Invitations (print and email) to send out to your contacts
  • Personalised email invite system for exhibitors to use
  • RBTE promotional material to upload onto your websites
  • Promotion of your company and details of your products on the official event website
  • PR opportunities through editorial in show previews
  • Hyperlink from the official event website to your website
  • Opportunity to feature in the Official Show Preview
  • Opportunity to pre arrange meetings with potential visitors

At the Event

  • Up to 50 words of text in the official show guide promoting your company
  • Press packs and information in the Press Office

Post-Event

  • Overall feedback report
  • Continued online presence including hyperlink to your website


TARGETED MARKETING ENSURING A POWERFUL RETAIL BUYING AUDIENCE

If you want to know more about how to get involved in RBTE 2017 contact the sales team on +44 (0) 20 8874 2728 or email info@rbtexpo.com

Our brands

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