Contributor Profile

Brian McBride

Job TitleChairman Asos

Company NameSenior Non Executive Director at


Brian McBride is Chairman of ASOS, the leading on-line fashion retailer, and WiggleCRC, the on-line cycling retailer. He is also Senior Non Executive Director at, Senior Adviser to Lazard’s Global Financial Advisory business,  Senior Adviser with Scottish Equity Partners.  He is a member of the UK Government’s Digital Advisory Board, which steers the digital delivery of Government services to citizens.

He was CEO of from 2006 to 2011 having led it through its high growth period. He began his career with Xerox and subsequently worked in Senior roles at IBM, Dell Computers and as Managing Director of T-Mobile (UK).  He has been a Non Executive Director of Celtic Football Club PLC, SThree PLC, and Computacenter PLC and has served as a Non Executive Director on the Board of the BBC and the Advisory Board of Huawei UK.

Conference Sessions

  • Keynote: Evolve or Die!

    03 May 2018, 14:15 - 15:00, Retail Business Conference

    Brian starts with a brief outline of Moore’s law, which has made electronic products faster, smaller, cheaper. And Darwin’s theory of evolution shows us you nee...

    • Language: English

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