Contributor Profile

Alison Wiltshire

Job TitleGlobal Practice Lead, Retail and Consumer Goods, Global Industry Practices

Company NameBT


Alison Wiltshire leads the Retail and Consumer Goods Industry Practice globally. She is responsible for helping BT’s global retail and consumer goods customers navigate their path to digital transformation. Helping them to understand how they can adapt and build upon their existing infrastructure securely to meet the rising expectations of their customers – and their employees and advising them on the role that BT’s future networks can play to help them become more agile, reduce their costs and take advantage of the breadth of new digital technologies. A path that will enable them to drive operational efficiency; reduce costs; enter new markets quickly & cost effectively; individualise customer experience and ultimately increase sales.

Alison initially joined BT as the head of marketing for their stores on the high street in the UK, during this time she oversaw a total store redesign and relaunched 25 of the stores in this new format. She then moved to Italy when BT and its partners were awarded the 4th mobile licence where she was involved in selecting store locations; store design, branding and marketing.

Alison started her career in advertising working on a number of global consumer packaged goods, retail and leisure accounts – subsequently joining one of customers, Vardon Attractions as international brand marketing manager for its Sea Life Centres.


Conference Sessions

  • Panel discussion: Enhancing the in-store and online customer experience

    02 May 2018, 15:55 - 16:40, Retail Business Conference

    Being consistent with your branding and messaging online so that it reflects the in-store experience Tips for innovating the in-store experience How is the ...

    • Language: English

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