How to stay on brand while making a multichannel journey

How to stay on brand while making a multichannel journey

02 May 2018, 11:15 - 11:45

Retail Business Conference
Language:
English
  • How ignoring the changing expectations and behaviours of customers can contribute to the demise of household name brands
  • Against the backdrop of a retail world that’s transforming before our eyes, he talks about the need to predict to survive
  • Why JML is growing online and what we can all learn from the need to maintain brand integrity when embarking on a multichannel journey

Contributors

  • Ken Daly

    Speaker

    CEO

    JML

    Ken Daly is CEO of JML and worked his way up through the company after starting as a sales rep 24 years ago. With a degree in electronic engineering...

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